About us

About ReelUp
ReelUp was founded for one simple reason: to bring better fishing gear to people who love the water—and to protect the waters that make the sport possible. Based in Japan and serving anglers worldwide, we pair performance with responsible stewardship.

Performance with purpose
Our reels are designed for smoothness, durability, and value. We believe product quality and environmental responsibility go hand in hand.

Our promise
For every reel sold, ReelUp donates $1 to Ocean Conservancy to support ocean cleanup and coastal protection projects. Donations are aggregated and sent quarterly so we can minimize fees and maximize impact.

Practical actions
• We use eco-friendly packaging materials whenever possible, reducing plastics and unnecessary fillers.

Transparency & proof
We publish donation confirmations every quarter. To protect commercially sensitive information, public records may have monetary amounts redacted; recipient organization, date and receipt ID will remain visible. Full, unredacted receipts are kept on file and available on request for verification.

Join us
Choosing ReelUp means choosing gear that performs and a brand that acts. Every cast with ReelUp is a step toward cleaner, healthier waters.

Whether you're fishing from a dock, kayak, or lakeside trail, ReelUp is here to support your journey.

📍Currently shipping across the U.S.
Thank you for being part of our story.