About us
About ReelUp
ReelUp is a small team based in Japan, building honest, hard-working reels for everyday anglers.
We fish the same way you do – before or after work, on weekends, grabbing a quick session when life allows. That’s why we started ReelUp: to make reels that feel good in the hand, hold up on the water, and don’t cost a month’s rent.
Japan-designed, factory-direct reels
ReelUp reels are designed and tested in Japan, then manufactured in China with a trusted partner under our own QC standards.
By working directly with the factory and skipping layers of middlemen, we can offer:
Full-metal bodies and smooth drag systems at a fair price
Consistent quality without “lottery” units
Real feedback from anglers feeding straight back into the product
We’re not a big legacy brand. We’re a small team obsessed with getting the details right – smooth rotation, reliable drag, solid line lay and finishes that can take real use, not just look good in photos.
Ready-to-Fish options for real life
We know not everyone wants to spend hours choosing line and setting up gear.
For many of our main reels we offer two setups:
Ready to Fish (pre-spooled braid) – we spool quality all-round braid for you, so you can tie on a lure and start fishing straight out of the box.
Reel Only (no line included) – perfect if you prefer to spool your own favorite setup.
Experienced anglers keep full control. Newer or busy anglers get an easy, no-stress way to hit the water faster. That’s our idea of real-world convenience.
Performance with purpose
We believe good gear should help you enjoy the fight without forgetting where that fight happens.
For every reel sold, ReelUp donates to ocean and waterway conservation projects such as Ocean Conservancy to support cleanup and coastal protection. During special events like Black Friday, we increase that pledge so more of your purchase goes back to the water.
Whenever possible, we also use eco-friendlier packaging and avoid unnecessary plastics and fillers.
Donation confirmations are aggregated and published periodically. To protect commercially sensitive information, public records may have monetary amounts redacted; recipient organization, date and receipt ID remain visible. Full, unredacted receipts are kept on file and available on request.
A growing community of creators
ReelUp is built together with real anglers around the world – from weekend creek hoppers to creators who test our reels on their local waters.
On our site and socials you’ll find Creator Showcase features and real-world catches, not just studio photos. If our reels are on your rod, you’re part of the story.
Our promise
We won’t claim to be “the best reel ever made.”
What we promise is simpler:
No throwaway reels.
No fake specs.
Just solid, dependable tackle designed in Japan, built factory-direct, and priced so you can actually fish it hard.
Whether you’re fishing from a dock, kayak, or lakeside trail, ReelUp is here to support your journey.
Thank you for being part of our story.