About us

🎣 About Us

ReelUp – Fishing Made Simple, Sustainable, and Global.

ReelUp was founded by a team of outdoor enthusiasts and product designers based in Japan, with one clear vision:
To make quality fishing gear more accessible — for beginners, hobbyists, and conscious anglers around the world.

Our products are designed with American anglers in mind — from the waterside beginner to the weekend adventurer. We understand the excitement of your first cast and the importance of gear that doesn’t let you down. That’s why we build our tackle kits with practicality, durability, and ease-of-use at their core.

🌱 Sustainable by Design
As a Japan-based team, we draw inspiration from nature and tradition. Sustainability isn't just a feature — it's a value. From recyclable packaging to reusable gear, every product is chosen to reduce waste and maximize long-term use.

💬 Our Promise
We may not be a big-name brand, but we do things differently:
• We listen to beginners.
• We ship fast.
• We offer gear we actually test.
• And we keep improving — one cast at a time.

Whether you're fishing from a dock, kayak, or lakeside trail, ReelUp is here to support your journey.

📍Currently shipping across the U.S.
Thank you for being part of our story.