Press & Media Kit

Press, podcast, and editorial resources for ReelUp Fishing — a Japan-based tackle brand designing compact backup tackle kits for bank anglers and short-session fishing.

Download Media Kit (PDF, 2.99 MB)

Brand Snapshot

  • Brand: ReelUp Fishing
  • Category: Outdoor / Fishing Gear / Bass Fishing
  • Flagship product: Backup Terminal Pack
  • Audience: Bank anglers, bass anglers, and short-session anglers
  • Use case: Backup setup for lost lures, snapped lines, quick changes, and re-rigging
  • Channel: Direct-to-consumer ecommerce via reelup.net
  • Base: Japan-based brand selling through reelup.net

Founder Bio

Kai Katsuyama is the founder of ReelUp Fishing, a Japan-based tackle brand focused on compact backup tackle kits for bank anglers and short-session fishing. ReelUp designs for moments when a lost lure, snapped line, or missing small piece can cut a session short. Available to comment on compact tackle organization, bank fishing gear, backup-vs-survival kit distinctions, and small-brand DTC ecommerce.

Three Positioning Statements

  1. Backup, not bulk. Compact kits for lost-lure and snapped-line moments, not a full tackle box replacement.
  2. Organized, not scattered. Terminal pieces, soft baits, jigs, a cutter, and a small box kept together so the next cast is one step away.
  3. Less digging, more fishing. Built around real fishing friction: less digging, fewer scattered parts, and more time fishing.

Source Topics

Available for expert quotes, interviews, and editorial sourcing on:

  • Compact tackle organization
  • Bank fishing gear
  • Backup-vs-survival kit distinctions
  • Small-brand DTC ecommerce
  • Product-led SEO
  • Outdoor brand growth

Media Kit

One-page PDF for journalists, product editors, podcast hosts, and expert-source platforms (Featured.com, Qwoted). The PDF includes founder bio, brand snapshot, three positioning statements, source topics, and full contact information.

Download Media Kit (PDF, 2.99 MB)

Brand Assets

For high-resolution logo files, product photography, or founder photos for editorial use, email servicecenter@reelup.net. Assets are typically delivered within 2–3 business days.

Press Contact

Press inquiries are typically responded to within 2–3 business days (Japan Standard Time, GMT+9).