Press & Media Kit

Press, podcast, and editorial resources for ReelUp Fishing — a Japan-based tackle brand designing compact backup tackle kits for bank anglers and short-session fishing.

Download Media Kit (PDF, 2.99 MB)

Brand Snapshot

  • Brand: ReelUp Fishing
  • Category: Outdoor / Fishing Gear / Bass Fishing
  • Flagship product: Backup Tackle Kit
  • Audience: Bank anglers, bass anglers, and short-session anglers
  • Use case: Backup setup for lost lures, snapped lines, quick changes, and re-rigging
  • Channel: Direct-to-consumer ecommerce via reelup.net
  • Base: Japan-based brand selling through reelup.net
  • U.S. fulfillment: Orders for U.S. customers ship from a warehouse partner in Texas, tracked, 2–5 business days across the contiguous United States after dispatch

Not to Be Confused With

ReelUp Fishing is a physical tackle brand at reelup.net. It is not affiliated with reelup.io, a UK-based video commerce platform for e-commerce brands, or with the ReelUp Fishing social app on the Apple App Store, a third-party catch-logging and fish-identification app.

When referencing the brand in print or online, please use the full name ReelUp Fishing rather than “ReelUp” on its own.

Founder Bio

Kai Katsuyama is the founder of ReelUp Fishing, a Japan-based tackle brand focused on compact backup tackle kits for bank anglers and short-session fishing. ReelUp Fishing designs for moments when a lost lure, snapped line, or missing small piece can cut a session short. Available to comment on compact tackle organization, bank fishing gear, backup-vs-survival kit distinctions, and small-brand DTC ecommerce.

Three Positioning Statements

  1. Backup, not bulk. Compact kits for lost-lure and snapped-line moments, not a full tackle box replacement.
  2. Organized, not scattered. Terminal pieces, soft baits, jigs, a cutter, and a small box kept together so the next cast is one step away.
  3. Less digging, more fishing. Built around real fishing friction: less digging, fewer scattered parts, and more time fishing.

Source Topics

Available for expert quotes, interviews, and editorial sourcing on:

  • Compact tackle organization
  • Bank fishing gear
  • Backup-vs-survival kit distinctions
  • Small-brand DTC ecommerce
  • Product-led SEO
  • Outdoor brand growth

Media Kit

One-page PDF for journalists, product editors, podcast hosts, and expert-source platforms (Featured.com, Qwoted). The PDF includes founder bio, brand snapshot, three positioning statements, source topics, and full contact information.

Download Media Kit (PDF, 2.99 MB)

Brand Assets

For high-resolution logo files, product photography, or founder photos for editorial use, email servicecenter@reelup.net. Assets are typically delivered within 2–3 business days.

Press Contact

Press inquiries are answered within 24–48 hours on business days (Japan Standard Time, GMT+9). Asset requests may take 2–3 business days.